The truth about the dazzling images of buildings in glossy architectural brochures is that they often ignore the most important component - the people who inhabit the spaces. What do these sexy images have to do with your vision? As it turns out - not much. When choosing an architectural firm to work with on your new project, consider their ability to listen to you, communicate with you and help you to realise your dream building. Pick the firm that is a good fit for you.